Using images on your website serves a lot of important purposes. They are a great way for getting your message out. Plus, they are great for breaking up long content. Using images for your site means that there are some general rules that you should stick to.
Your choice of images is going to be very important. They should be closely related to the topic where they are going to be used. Many feel that whenever possible using images of real people is the best way to go. Unless you are willing to pay for images such as this that have given a model release and a copyright release you need to be very cautious.
Knowing when and where to use your images is another concern. If you are in the middle of a highly charged piece of content you may not want to break the reader’s train of thought with an image right at that time.
Your visitors want to see everything your website has to offer as quickly as possible. This includes your images. To make sure that they load quickly you will want to optimize them. If you are using a theme for your website it may already have a plug in that it is using to optimize your images.
Another way to really put images to good use is to use them in a form of a chart or infographic. You can either create your own, or you can buy these or sometimes get them for free.
Be sure that when you are taking photos from the web that you know what you are allowed to use them for. Many will ask for attributions and it is your responsibility to ensure that you do this.
Make sure that you have some variation in the photos that you choose. It is okay to use them a few times for different content, but try to refrain from using the same ones over and over again.